Case Study:

Staffing & HR Startup - Building a Powerful Brand from the Ground Up

A group of people working together at a conference table with laptops, a monitor displaying a website or application, colorful sticky notes on the wall, and a bookshelf in the background.

Product:
Staffing

Our Service:
Website Development, Marketing Consulting, Brand Strategy

Industry
Recruiting / HR

Problem/Challenge:

  • The veteran-owned startup needed to establish its brand, web presence, and market identity to connect veterans with new job opportunities.

  • They needed to quickly build a credible brand and online platform to attract clients and candidates.

Abstract logo with blue and teal elliptical shapes

Solution/Strategy:

  • We developed a comprehensive brand strategy to define their unique value proposition and target audience.

  • We designed and built a professional, user-friendly website to establish their online presence.

  • We provided marketing consulting to guide their initial marketing efforts and ensure consistent messaging.

Abstract design with navy blue and teal overlapping shapes

Results/Impact:

Rapid Client Acquisition:

The client quickly won over clients and attracted new candidates, exceeding expectations for a startup.

Established Brand Identity:

The brand's clear messaging and professional image positioned them as a mature and reliable company.

Stylized pink percentage symbol on white background

“Helped us quickly win over clients and attract new candidates by ensuring our message was clear. People are always surprised when I tell them we are a start up.”

- Natalie, Founder