Case Study:

E-commerce Subscription Brand - Overcoming Competition and Driving Growth

Bottles of The Glenlivet and Monkey Shoulder whisky on a backlit shelf.

Product:
Food Delivery

Our Service:
E-Commerce Growth Strategy & Advertising Management

Industry
Food & Beverage

Type of Business: Subscription-based E-commerce

Problem/Challenge:

  • The client faced significant challenges: an overloaded team, insufficient support, and a weak ad creative strategy resulting in high Cost Per Acquisition (CPA).

  • A surge of subscription-based competitors disrupted the market, further intensifying the pressure.

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Solution/Strategy:

  • We provided strategic advertising management support on primary channels like Meta and Google, alleviating the client’s team overload.

  • We developed an influencer content process to drive traffic and fuel ad campaigns.

  • We implemented and tested new growth channels to mitigate rising costs on major platforms.

  • We scaled their affiliate program, cutting underperforming elements for efficiency.

  • We managed all ad campaigns across diverse platforms: paid search (Google, Bing etc) Meta, Pinterest, Snapchat, Affiliates (Commission Junction etc). 

  • We developed and implemented a new creative strategy, including compelling video content, across all channels and brands. 

  • Developed cross collaborative relationships with influencers, non-profits, and other organizations to boost their authority, increase acquisition, and improve LTV.

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Results/Impact:

250% ROI Achieved:

We delivered a substantial return on investment, significantly boosting profitability.

+5% YoY Customer Acquisition Growth:

We increased customer acquisition year-over-year, expanding the client's customer base.

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“Increased overall brand awareness, ROAS, and improved LTV.”

- E-Commerce Acquisition Marketing Manager