Case Study:
Apparel/Footwear Brand - Driving Explosive Growth
Product:
Apparel/Footwear
Our Service:
Growth Strategy & Advertising
Industry
Global Customer Packaged Goods (CPG)
Type of Business: Direct-to-Consumer (DTC) & Wholesale (B2B)
Problem/Challenge:
Pre-COVID, this apparel/footwear brand relied heavily on existing performance marketing channels with a focus on direct response / ROAS KPIs only, neglecting the crucial role of brand advertising at scale and its role in driving exponential long term loyalty and repeat order rate. This limited their growth potential and left them vulnerable to emerging competition. They needed to significantly scale their online presence and DTC revenue, while moving beyond pre-existing performance drivers, but as covid hit an opportunity arose.
Solution/Strategy:
We implemented a comprehensive growth strategy that prioritized both performance and brand building.
We aggressively scaled existing brand drivers, such as Meta and Connected TV (CTV), while simultaneously launching new high-impact, digital channels.
We adjusted the creative and messaging for each stage of the customer journey while diversifying the KPIs we defined for success.
This multi-channel approach ensured a broader reach and increased customer acquisition across their many product verticals and customer personas.
Results/Impact:
+167% growth in online revenue from 2020 to 2022:
We directly influenced a dramatic increase in the brand's online revenue and this growth trajectory continued well beyond COVID.
76% Decrease in Cost KPIs:
We dramatically reduced key cost indicators, optimizing campaign performance and profitability.
25% ROAS Improvement:
We significantly boosted the return on ad spend for ROAS focused campaigns, maximizing the efficiency of the overall advertising budget
Launched 5+ New Digital Channels:
Audio, TikTok, & More!
